Mighty Eagle, Peter Vesterbacka leads investment round in lifestyle games-for-females studio, Polka Dot
January 17, 2018
Polka Dot Studio, the mobile games studio creating fashion and lifestyle games for women, has raised 650 000$ in seed funding. Peter Vesterbacka, the former Mighty Eagle and brand ambassador for Rovio Entertainment Ltd. joined the studio as both lead investor and executive advisor. The funding round was kicked off at FiBAN's PitchFinland event in October, and several FiBAN and EstBAN investor members have jumped on board.
Polka Dot is focusing on the highly lucrative and underserved segment in mobile games – women. Despite the fact that women make over half of the mobile games audience most studios are still male dominated and concentrate on creating gaming experiences for male players. Polka Dot’s vision is to become the category leader in fashion and lifestyle games for women, and the go-to-brand for fashion conscious mobile gamers.
“After just 15 minutes of playing the game and meeting the talent I was convinced,” said Peter Vesterbacka. “The teams ambition levels align well with mine and I see Polka Dot being the next big success story emerging from Finland.”
“Getting Peter behind us is not only a huge confidence boost, but also a perfect fit to help guide us on our vision to build category leading mobile games” said Olesja Marjalaakso, CEO of Polka Dot Studio.
Polka Dot’s first game is a blend of social media and dress-up. In the game players style their avatar, share their stylings and collect likes and followers. The game unites user generated content with real life fashion and popular influencers. The game is currently in beta, and being tested in selected countries. It is scheduled for global launch during Q4 2018.
Other investors in the round include Tekes and several FiBAN and EstBAN investors: Nutshell Invest OU, Siena Holding OU, Mavaconsult, Partner Up Finland, Nicolas Brabeck-Letmathe, Kari Vatanen and investors from the previous round.
About Polka Dot Studio
Polka Dot is a Helsinki, Finland based studio founded in March 2017. From its inception Polka Dot has set out to build category-defining games in the fashion and lifestyle genre for females. The seven-strong founding team has experience from Finnish studios like Remedy Entertainment, Bugbear, Digital Chocolate and Rovio. The team also has experience from the fashion and apparel industry, to bring players the best fashion inventory from both established fashion brands and exciting new entrants.
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