GoalProfit’s offering is based on a proprietary data engine that allows enterprises to process billions of data points at blazingly fast speed and arrive at more profitable, intelligent decisions. With GoalProfit, they help retailers craft and “data-drive” their merchandising decisions: price, promo, markdowns, inventories, demand, customer analytics, and many others.

This pre-seed round is led by Business Angels Ali Omar, Henry Nilert, Pekka Ylitalo, Stas Baranov – and YellowRockets VC (San Fransisco, US), an early-stage venture fund that focuses on robotics and automation. Since GoalProfit’s inception in early 2021, the company has released its platform and signed up several customers.

“We are on a mission to show that advanced big data solutions are accessible to all businesses”, says Oleg Sidorkin, co-founder and CTO of GoalProfit.

“Our solution is designed to bring the benefits of customized tools previously only available to large corporations. It gives any retailer the toolkit to explore their competitive advantage without the need for an expensive internal IT team.”

GoalProfit offers a suite of intelligence applications for the retail industry. Price & Markdown optimization solutions are based on a fast data platform with low-code interfaces which could be customized for specific customer needs. API data integration can be established in days, and users are on board with almost no learning curve thanks to the familiar XLS-style interface.

“I was amazed how fast and how flexible, enterprise-grade software the team has built in such a short time. The stars were aligned: the team has vast experience in the field, they have deep domain expertise, they understand the main point of retailers, and above all, the technology is very powerful and easily customizable.”

Ali Omar, GaolProfit lead investor in the pre-seed funding round

The company has offices in Austin, US, and Helsinki, Finland, and will use the investment to grow its engineering and sales teams in Europe and the US.

More information

Antti Viittanen, Deal Flow Manager, FiBAN

Maxim Morozov, Co-founder