Cambri secures €3.6M series A funding round with its SaaS solution revolutionizing product and concept testing
April 09, 2021
Cambri, a Nordic-based market research automation and SaaS startup announced a €3.6M series A funding round jointly led by OpenOcean and Spintop Ventures with participation from angel investors, René Kromhof leading the angel syndicate.
Cambri enables brands to validate, optimize and iterate early-phase product and service concepts 10X faster than traditional methods via its digital SaaS platform. The solution promises to dramatically reduce the 80% failure rate of product launches.
René Kromhof, one of the angel investors taking part in the round and lead angel of the syndicate, tells he is happy for Cambri and its early-stage investors for raising a phenomenal financing round.
“Cambri has been building a fast-growing business right from the start. In that context, it has been relatively straightforward to attract VC investor interest. Less straightforward it has been to structure a deal that would satisfy the requirements of all parties involved. It has been a relatively complex (and fun!) process with many puzzle pieces that had to fall into place”, René tells.
Former Oppobot closed last round in 2019
Founder and CEO of Cambri Dr. Heli Holttinen describes the funding round as an important milestone. “As we scale internationally and further develop our product to serve our rapidly expanding customer base, the industry knowledge and experience we gain from OpenOcean, Spintop Ventures, and Lynda Clarizio will enable us to move even faster and smarter.”
The company behind Cambri, Oppobot, was established in 2018 and it has already gathered a 300k investment round in 2019. Now the company has changed its name to Cambri.
Cambri was established by senior market research experts Dr. Heli Holttinen and Dr. Outi Somervuori, who hold PhDs in customer-driven concept creation and behavior pricing respectively, and Dani Kamras who has extensive experience in innovation and market research. The company serves its international client base from offices in Helsinki, Finland; Stockholm, Sweden; and Almelo, the Netherlands.
Read more about the round here.