FiBAN Monthly: Crafting an Irresistible Pitch: A Guide for Startup Founders

November 28, 2023

Launching a startup involves navigating a multitude of challenges, and one crucial aspect is presenting your business idea effectively. In this FiBAN Monthly, Deal Flow Manager Miikka Miettinen gives his key tips to startup founders looking to master the art of pitching and pitch decks. Use these tips to nail your pitch during and after Slush. At the end you’ll find how to adapt this to the elevator pitch scenario.

1. Mastering the Art of the 4-Minute Pitch

Time is of the essence in a pitch scenario, and typically, you have 3, 4 or 5-minutes to cast your message. However, the savvy move is to aim for a presentation that is shorter than your slotted time (4 min, instead of 5, 3 min instead of 4). This leaves room for unexpected hiccups and ensures a smooth wrap-up, even if something doesn’t go according to plan. And let’s face it, often things don’t go according to plan.

Your pitch is a teaser to evoke investor interest, not an exhaustive rundown of your business.

Pro Tip: When faced with challenging questions during the Q&A, provide a brief response and express your willingness to discuss the matter during the networking phase.

2. Slide Design: Less Text, More Impact

Remember that your presentation slides are visual aids, not a script. Keep text to a minimum, with a font size of at least 34. Remember, the slides are there to complement your spoken words and evoke emotions, not to act as your personal notes.

3. Crafting Your Presentation

Here’s a simple structure you can use and apply almost in any pitching situation.


Final Tips: Keep your presentation simple, leaving room for questions. Demonstrate your readiness for the international market.

If you need to adapt this to 1 minute or less, the key takeaway is the first three points, with traction as a bonus. All you need in “an elevator pitch” is to get the listeners’ interest. Tap into the emotion that comes from your founder story and hit it home with the sales/audience you’ve already won. The rest is conversation.

The Pitch is your chance to shine and leave a mark. Craft a compelling narrative, present it clearly, and leave investors eager to learn more later. Leave them hungry, but don’t hold back too much. Good luck!


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Miikka Miettinen
miikka.miettinen@fiban.org